ApsteQ Goals Calculator

Inputs (change any value)

Target MRR

₹/month goal

Ad Spend / Month

₹/month

Cost Per Lead

₹ per lead

Lead to Call Rate

% of leads book a call

Show Rate

% of booked actually show up

Call to Close Rate

% of calls that close

Avg Deal Size

₹/month retainer

Monthly Churn Rate

% of clients lost/month

Current Clients

starting active clients

Current MRR

₹/month starting revenue

Team Cost / Month

₹/month (ops, VA, etc.)

Funnel Breakdown

Ad Spend

--

--/day

|

Leads

--

--/day

| --% book a call

Calls Booked

--

--/day

| --% show up

Calls Happened

--

--/day

| --% close

Clients Won

--

--/day

| x ₹-- avg retainer

New MRR Added

--

/month

Unit Economics

CAC

--

cost to acquire 1 client

LTV (at 6 months)

--

LTV:CAC Ratio

--

New MRR / Month

--

Clients Needed for Target

--

Months to Target

--

Milestone Timeline

Milestone	Clients Needed	Months to Reach	Projected Date	Monthly Profit

MRR Growth Projection

P&L at Each Stage

Stage	Clients	MRR	Ad Spend	Team Cost	Profit	Margin